UX + Web Design
Overview
Role | Senior Designer
For almost 60 years, Peet's Coffee has been serving and roasting craft coffee with a promise to use high-quality beans and a roasting system manually calibrated to achieve an even darker, sweeter roast.

We were asked to create an updated site that focused on telling that story of craft while also catering to a new direct to consumer market who needed help selecting the right type of coffee on a digital platform. We worked through the process of extending their brand and elevating it across their four lines of coffee. We also worked to educate and convert both new and existing users to subscribers through a coffee match quiz, brew guides and promoting subscription benefits and messaging throughout the site.
Team
Producer | Amy Dawes
Strategist | Kelly Davis
Creative Director | Matt Hallock
Design | Leon Farrant, Katie Riccardella, Andrea Fiegel, Vincent Branciforti
Development | SGD
This project was designed with the following team at Wondersauce as well as partnering with the third party development team at SGD.