Project Page

Branding • Packaging • UX + Web Design

Moët Hennessy

Overview

Role | Art Director

Möet Hennessy is a household name associated with a strong legacy in high-quality spirits dating back generations. Though products had historically been available in brick and mortar only, the industry was turning to digital and looking for ways to make spirits more accessible.

We were brought in to build a new brand that appealed to audiences looking to buy and gift high-quality spirits online, while not diverging from the legacy of the brand. What we created for Our Cellar felt modern, while paying homage to the master brand. Then, we extended that to a digital experience that was focused on driving conversion and providing helpful content on background of the specific spirit, pairings, and more. We created a dynamic brand system that stood on its own without overpowering each of the individual world-recognized brands owned by Möet Hennessy.

Personalized Gifting

We created a brand that celebrates the classic art of living, entertaining, and etiquette. The products and services are inspired by the aspirational French lifestyle of enjoyment and pleasure. What better way to show someone you care than by giving them a personalized experience that embodies these values?

Brand-Curated Collections

We took the idea for merchandised collections a step deeper, exploring what exactly the content would be and how they would be integrated into the site experience. Editorialized collections from the unique point of view of the team behind Apéro, the makers behind the portfolio brands or curators.

Team

Producer | Jane David & Amy Dawes

Creative Director | Gerald Hastings

Art Director | Katie Riccardella

Designer | Christine Chung

Development | OSF Digital

This project was designed with the following team members at Wondersauce as well as partnering with the third party development team at OSF Digital. We also worked in direct partnership with the amazing UX team members at MHUSA.